Betsson, Betsafe, NordicBetOperator brands
I build & help scale businesses. I live in Malta.
Since 2019 I have co-founded multiple ventures, from a football scouting platform to a Maltese social network. I co-direct Tminta Ltd, the company behind most of them.
Five years at Betsson Group showed me how big brands get built and sold across markets. I work in systems that a team can pick up and run.
Now I run Pembury and Stone. We take anything sales related off a business owner's hands, so they can focus on running the business.
Ventures
Sales outsourcing. We take anything sales related off your hands, so you can focus on running the business. I relaunched it in October 2026 and run it solo. pemburyandstone.com
A football scouting platform. It gives each player a data-based rating, and rates how credible each transfer rumour is. Co-founder. fieldinsider.com
The directory for freelancers and businesses alike, across Malta and Gozo. Co-founded in 2019. Built by Tminta Ltd, the Malta company I co-direct with Andrew Deguara. tminta.com
Founded Edits101, a library of 174 photo and video editing tutorials for GIMP, Photopea, Affinity Photo and DaVinci Resolve. Co-founded Cleats Hub, which turns expert and owner reviews into one score out of 10, with 95 football boots rated so far. Co-founded Xjismu in 2021, a Maltese-language social platform for open discussion, now offline. Plus a few more along the way.
Experience
Sales outsourcing for small and medium businesses. A new client gets the first month free, and pays only if agreed targets are hit.
The Malta company behind my brands and platforms.
Brand systems, campaigns across markets, and fast AI-led production for a multi-brand operator.
Started out as a designer and office admin, with roles at Logispin, Bethard and Complete Supplies. That is where I learned how a business runs day to day, from customers and suppliers to the marketing that brings in sales.
Brands I've worked with
Inter, AC Milan, AS Roma, Boca Juniors, Racing ClubClub partners
Plus other brands and partners, across Betsson Group and my own ventures.
Fun projects
A fun project for testing ideas. Love messages that sound like you: 10,612 messages in 323 collections, plus a writer. Fernando the duck is its character. lovemessagesai.com
Prompts, skills and agents for AI coding tools: 3,177 prompts in 23 disciplines, build blueprints, and 18 tools compared. codepromptsai.com
Also curtandmaria.com, a wedding invitation site with all the details for our guests, and a few smaller experiments I use to test ideas.
Thoughts
Life
Off the clock: football, philosophy and self-improvement.
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To work with me, go to Pembury and Stone.